Archive for Search Engine Optimization
30044 Web Design Company…
Sunday, March 21st, 2010
How Eclipse Web Media brought life to an Atlanta based company with international operations. (Eclipse Web Media is located in Stone Mountain, GA and has worked extensively with additional local companies in Lilburn – 30044)
When Shaw Almex approached us, their entire industry sector was among the most dramatically hit by the recent economical crisis. The company has been a global leader for over 50 years and they understand the importance of aggressive marketing. We implemented advanced keyword analysis to determine which keywords had measurable volume, low competition, and high profitability.
ADVANCED KEYWORD ANALYSIS
In our Premiere Optimization package, we spend significant time analyzing hundreds of keywords for our clients. We use a unique blend of tools to measure competition, search volume, and rankability. In order to discover an exhaustive list of keywords, we take two opposite approaches that result in a comprehensive list of keywords. Once we’ve determined which keywords are worth analysis, we divide categorize them by page, volume, and geo-specificity. We pride ourselves in being 100% white-hat in our optimization as well as hyper-targeted for each page. We understand the futility of trying to rank for many terms with one page and therefore seek to target a core key phrase with profitability. After rankings are achieved, we then begin to add relevant tailing keywords. This strategy worked beautifully for Almex.
After rolling out our first phase of SEO, we began to target more competitive terms as well as tailing keywords with a higher profit margin. The result has been fantastic. Shaw Almex dominates the search engine rankings across the board and is getting more than 30% of their contracts through web inquiries.
The image below depicts one of Shaw Almex’s industry leading membrane presses:
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Hollberg & Weaver, LLP | Atlanta Attorney Website Redesign
Tuesday, March 2nd, 2010
The law firm of Hollberg & Weaver is one of the longest standing clients of Eclipse Web Media. We first began with an aggressive Search Engine Optimization strategy that targeted highly competitive terms around the core keyword of “atlanta attorney.” The firm’s website quickly achieved increased rankings and sought more advanced SEO tactics. We recommended installing a blog for a geo-specific campaign that targeted low volume but high return key search phrases.
The firm was so pleased with our partnership that in 2010, they decided to launch a complete website overhaul. We plan to launch this March and are excited about the new image and integration of more advanced SEO. Hollberg & Weaver are successful attorneys who understand the value of effective online marketing without using spammy tactics. Bellow is a preview of their site (before and after)
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